Learning Center

Revenue

Parts that drive revenue:

1. Leads

2. Conversion Rate

3. Retention Rate

4. Purchase Frequency Rate

5. Average Transaction Value

Profit

Parts that drive profit:

6. Cost of Goods (as a % of revenue)

7. Marketing Expenses (as a % of revenue)

8. Payroll Expenses

9. Overhead Expenses

10. Other Income/Expense

Cash Flow

Parts that drive cash flow:

11. Days Sales Outstanding

12. Days Inventory Outstanding

13. Sale or Purchase of Assets

14. Days Payable Outstanding

15. Using or Paying Down Debt

16. Owner Investments or

      Distributions